USM Holding unites such strong brands as MegaFon, Udokan copper, Metalloinvest, Akkermann cement, and CRPT. All these companies shared one stand at SPIEF 2022.
The concept of this project is the Universe of Opportunities.
The hero of the video represents USM. While dancing, he goes through a transformation into the sand, cement, metal, mobile telephony, and digital streams - images that refer to USM companies.